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A Facebook group can foster a sense of community among your members and keep your brand front-of-mind for their next purchase. Find out how to make the most of Facebook Groups for your membership business.   An enthusiastic runner dedicated to improving her sprint time joins a membership site devoted to runners. But she wants to chat about her technique with those who have similar interests. Where can she go to connect with such like-minded individuals? A man has a rubber-ducky obsession, so he joins a duck membership site to find the best duck deals. But he has no one with whom to share his quacky kick. Like the woman and man in the above examples, your site members can benefit from joining a Facebook group. A Facebook group gives people the opportunity to come together and share feedback, discuss similar passions, get insider info and deals, or even just make friends. And if you’re at the helm of that Facebook group, it’s a fantastic way to keep your customers engaged and coming back